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Maison
Fashion Online Store
A minimal and elegant fashion store with editorial-style product presentation.
Project Overview
The Challenge
Premium fashion brands need their online store to feel like a boutique, not a marketplace.
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Target Audience
Style-conscious women and men looking for timeless, quality clothing.
The Goal
What We Set Out To Do
Give a fashion brand an elegant online store that feels like a premium boutique.
Our Approach
How We Designed It
Generous white space, neutral tones and serif headings create a calm, premium feel. Products are shown large with simple colour options.
Design Process
From Idea To Final Design
01
Discovery
Products, customers and shopping habits.
02
UX Planning
Store structure, filters and checkout flow.
03
Visual Design
Brand-led product and page design.
04
Store Build
Shopify setup, testing and launch.
Our Solution
- Editorial hero with lifestyle photography
- Neutral palette and generous white space
- Colour swatches on product pages
- Clean, distraction-free checkout
Pages & Screens Designed
HomeCollectionsProduct ListingProduct DetailBagCheckout
Key Features
- Editorial hero banner
- Product cards with colour options
- Clean product detail page
- Mobile-friendly checkout flow
Colour Palette
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Typography
Playfair Display + Poppins
What’s Delivered
- Store design for desktop and mobile
- Product page & checkout design
- Shopify theme setup
- Style guide and assets
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